Join us for the debut of our exclusive Beer & Cheese Tasting Experience — a brand-new adventure pairing award-winning craft beers with artisan cheeses, led by our very own Cheese Ambassador, Mike Petermann. This is the first time ever, and you won’t want to miss it! The Beer & Cheese Tasting Experience is an exclusive, ticketed event featuring expertly matched cheese and craft beer combos — curated to delight your palate. It’s the only private, paid experience during the festival — and it’s worth every bite and sip.
🍻 What’s Included in Your Tasting Ticket:
🍻 What’s Included in Your Tasting:
4 exclusive pairings
Each pairing includes:
✔ 4 craft beer pours (4 oz each) — one with every pairing!
✔ Samples of hand-selected artisan cheese
✔ Accoutrements galore
✔ Curated concert clips to elevate the vibe
🗓️ Tasting Sessions:
We’re hosting 7 exclusive experiences throughout the day:
11am, 12pm, 1pm, 2pm, 3pm, 4pm, and 5pm
Only 30 spots per session.
Because flavor this good deserves a little space, a little time, and a whole lot of appreciation.
👤 Meet Your Host: The Cheese Ambassador
Mike Petermann – Cheese Pro by Day, DJ by Passion
Mike brings his decades-long cheese and deli expertise and pairs it with his love for music in this exclusive tasting he calls Cheese in Concert. Expect to hear stories behind the cheese, tips for pairing like a pro, and the occasional cheddar joke — all served with a side of friendship and flair.
🏛️ Step Into Cheese History
Your tasting takes place inside the historic Geyer Brewery Bar, a 163-year-old gem from 1862 — lovingly preserved and now installed inside the Frankenmuth Cheese Haus.
This stunning artifact is only visible during this event, and it’s worth the visit alone.
⚠️ Important Note:
Guests must be 21 or older to attend this event.
A valid photo ID is required at the entrance — no exceptions.
If you’re unable to present your ID upon arrival, entry will be denied and tickets will not be refunded.
Let’s keep it safe, legal, and full of good vibes only. 🍻
🧀 What Is Cheese Palooza?
A Day Full of Flavor, Family, and Fun – Right in the Heart of Frankenmuth
Mark your calendars for Saturday, June 13, 2026, because Cheese Palooza is back — and it's bringing a full wheel of flavor to Michigan’s Little Bavaria!
Hosted by the iconic Frankenmuth Cheese Haus, this free, family-friendly festival celebrates all things cheesy and charming. With over 270 types of cheeses from around the world — including local Michigan-made favorites and our famous Chocolate Cheese — it’s the kind of event that melts hearts (and taste buds).
But Cheese Palooza isn’t just about the cheese. Here’s what else to expect:
🎉 Festival Highlights:
- Free cheese tastings & vendor booths
- Beer & Cheese Tasting Experience (tickets required)
- Bounce houses, mini golf, and kids’ crafts
- Mascots, games and prizes
- Live music all day long in two tents
- Sweet treats, cotton candy, and local products