Mark your calendars:
Cheese Haus Palooza returns on Saturday, June 14, 2025 and trust us, it’s not your average dairy day
This one-day-only, once-a-year celebration is our official cheese explosion — packed with free tastings, family-friendly fun, outdoor games, and a lineup of artisanal vendors bringing their boldest, meltiest, most flavor-packed creations.
Now in its second year, Cheese Haus Palooza is growing into a true Frankenmuth tradition. Whether you’re a cheddar chaser, a gouda groupie, or simply here for the wine pairings and Klaus selfies (we get it), there’s a little something for every cheese lover under the sun.
Explore a variety of cheese-related vendors offering complimentary samples!
Watch the magic happen as a skilled cheese sculptor transforms a block of cheese into a beautiful work of art, live at the event! Throughout the weekend, our artisan will continue showcasing her creativity, turning cheese into unforgettable masterpieces.
People, we’re still waiting
What is Cheese Haus Palooza?
Beer & Cheese in Concert: An Exclusive Tasting with Mike Petermann — Get your tickets now at the Frankenmuth Cheese Haus website!
Beer & Cheese Tasting Experience
Introducing for the First Time at Cheese Palooza!
Join us for the debut of our exclusive Beer & Cheese Tasting Experience — a brand-new adventure pairing award-winning craft beers with artisan cheeses, led by our very own Cheese Ambassador, Mike Petermann.
This is the first time ever, and you won’t want to miss it!
The Beer & Cheese Tasting Experience is an exclusive, ticketed event featuring expertly matched cheese and craft beer combos — curated to delight your palate. It’s the only private, paid experience during the festival — and it’s worth every bite and sip.
🍻 What’s Included in Your Tasting:
4 exclusive pairings
Each pairing includes:
✔ 4 craft beer pours (4 oz each) — one with every pairing!
✔ Samples of hand-selected artisan cheese
✔ Accoutrements galore
✔ Curated concert clips to elevate the vibe
🎩 Meet Your Cheese Maestro: Mike Petermann
Bringing decades of expertise, passion, and a playlist of flavor stories, Mike Petermann is not just our guide — he’s the soul behind the experience.
Known as the Cheese Ambassador, Mike turns every bite into a journey, blending artisan knowledge with a love for community, craft beer, and, of course, exceptional cheese.
At the Beer & Cheese Tasting Experience, Mike personally leads each session — sharing insider tips, pairing secrets, and a few cheesy jokes along the way. It’s more than a tasting; it’s an experience you'll savor long after the last crumb is gone.
Come meet the Maestro. Taste the story. Celebrate the cheese.
A symphony of flavors, sound, and stories — all in one unforgettable session.
⚠️ Important Note:
Guests must be 21 or older to attend this event.
A valid photo ID is required at the entrance — no exceptions.
If you're unable to present your ID upon arrival, entry will be denied and tickets will not be refunded.
Let’s keep it safe, legal, and full of good vibes only. 🍻
Smiles, Stories & Cheese
The Cheese Palooza was a fantastic event! I was able to try some awesome products and even compete in a cheese curd eating contest! All around Cheesy goodness!
Samantha
So much FUN! My nieces and nephew loved the bounce houses, free games, etc. Lots of samples. Curd eating contest was great. Looking forward to next year!
William
It was such a fun experience I got to meet a lot of new people and watch how much people enjoy our cheese and shop.

Stacy
The Cheese Palooza offers an exceptional celebration of Artisanal Cheese craftmanship. The atmosphere was both inviting and engaging. Can’t wait to enjoy Cheese Palooza 2025.

Angela
The Palooza 2024 was a very fun indoor and outdoor experience with lots of tastings and very fun people.

Karen
Get in Touch
Got a cheesy question, a group tour request, or just want to say hello?
We’re all ears (and wheels… of cheese).
📍Visit us in the heart of Frankenmuth or send us a note below — our team will get back to you faster than Klaus can sniff out cheddar. 🐭🧀